My first film set, with Paddy Hopkirk
Dad with George Best
My D&AD Award
Stewarts and Crazy Prices
MyNI.Life - From an Idea of Mine
I've been in advertising and marketing all my life. My Dad was the Don Draper of Belfast and I started in BPA when I was 15, going in after school, then in the summers, learning from him and all the others in the business, account executives, artists, copywriters, media buyers and production managers.
When I got serious, it turned out that I had been listening. I knew how to write ads, and more importantly why to write them. Who was watching, reading or listening? Would they be interested? Would we change their buying behaviour?
Now in the digital world, the same questions apply, but in a much more complex media environment. I use the experience I have to help you navigate and to add to your team.
Tim McKane Timeline
1969 - Met George Best while his Dad was shooting a Cookstown Sausages commercial. Sales went from 5 tons a week to over 100 tons in three months.
1976 - Did summer job in BPA, van driving, vouchers, bromide camera.
1978 - Edited PTQ, the Queen's Rag Mag. Helped raise around £40k for charities.
1980 - Joined BPA full time, Production and media, and still some van driving.
1985 - Put on his first suit to manage Peugeot React Dealer Advertising in Northern Ireland as part of a UK wide programme run out of Manchester.
1988/9 - Appointed Account Director in BPA McCann. Wrote creative concepts for Stewarts, Crazy Prices, Winemark and many more. involved in winning 13 pitches out of 15. Overnights were common. I made over 50 ads with Jim Megaw for Crazy Prices and Stewarts. We sold lots of beans.
1988 - Attended McCann Erickson Worldwide Leadership Development Programme in Columbia University New York having been selected as one of 30 rising stars in the Worldwide Network. Still in touch with several of the participants.
1989 - Awarded Membership of D&AD for work on a government campaign, the highest awards in British Advertising.
1990 - Left McCann Belfast and set up Manley McKane Advertising with Lester Manley.Brought Stewarts and Crazy Prices to the agency. And many others. The beginnings of the digital revolution as Apple Macs dominated design and the internet arrived.
1991 - Chairman of the Publicity Association of Northern Ireland, following in my Dad's footsteps again.
1999/2000 Created FireIMC following a management buy-out. Won Ulster Bank and NITB with dynamic strategic advertising pitches. Challenged the Ulster Bank by saying "you are not in the mortgage business!" They agreed and appointed Fire. Won NITB by advising them to stop pretending that we weren't NI and use it to surprise people.
2001-2010 - pitched and won Action Renewables, BCC Anti-Litter, Vodafone, Tayto, Lifestyle Sports, Country Kitchen Salads and many more.
Chaired N Ireland IPA Group in procurement negotiations.
Institute of Directors NI Committee member.
2008- 2017 Board Director in NI Screen, while Game of Thrones, Line of Duty, Derry Girls and many more were brought to N Ireland.
2010 - set up Navatalk, moved into digital. Delivered campaigns for multiple clients including Tennents, Budweiser, Monaghan Mushrooms, EuroAuctions, Ten Square.
2015 Brought the concept for the Social Web to the NI Government. Developed into MyNI, innovating the communication between the government and the citizen. Developed a new approach to marketing, Audience First.
2018 - Part of the MyNI Team that won the Digital Leaders Team of the Year in UK wide Awards.
2019 Set up Tim McKane Communications, delivering strategic planning, innovation, communication in leadership, advertising and marketing advice, workshops and digital planning.